Case Study / Healthtech / Pounds Transformation, Hartford, CT USA
WHAT WE DID :: Gave their brand another facet
BUILT OUT QR CODES, HANDOUTS AND A DEMO OF THE OCULUS, GOOGLE PLAY AND APP STORE(S) IN EACH LOBBY
BUILT A SOCIAL PARTNERSHIP IN THE LOCAL COMMUNITY BECAUSE PHYSICAL REALITY IS IMPORTANT TOO
CO-PRODUCED NUTRITIONAL FOOD EVENTS SIMULTANEOUSLY IN THE XR KITCHEN AND IN VR
VR in your waiting room
Along with QR codes for your patient’s personalized Sindy mobile app to have with them everywhere the eat, we put virtual reality headgear in the lobby of your waiting room where they can see your health care work in VR. This is a real attention grabber and engages them in-between visits with their body image in addition to your prescriptions.
CLICK HERE to learn about the headsets you can use to add VR into your practice
——- ABOUT OUR CLIENT
POUNDS TRANSFORMATION is a professionally trained medical staff of dozens of Physicians, Physician’s Assistants, APRNs and Registered Dietitians, treating 16,000+ patients/year in three locations. They incorporated SindyXR into their growing footprint post Covid in order to keep their patients on track even when they could not come in to the offices.
“Just putting the Oculus out in the lobby created quite a alboroto amongst the staff.”
Emmary Izquierido, Medical Assistant, Pounds Transformation
——- EXCUSES
Pounds Transformation suffers from all of the same trials all medical practices do from cancellations to reasons humans could not follow directions. By moving 15% of their appointments into VR Sindy reduced the number of logistics that keep patients from being on time. We also partnered with Supernatural and Tripp, award winning VR app which gave patients a full gym and mental health arsenal on their endtable.
Social Partnership
Sindy enabled a unique set of strategic and communal partnership with the local communities near each POUNDS office. Restaurants, game stops and whole foods are eager to build a relationship and increase your reach. We are growing 3% each month which is a significant increase MoM.
CLICK HERE to see other Marketing Collateral Sindy provides
——- The IMPACT
As we emerged from the pandemic patients all found remote patient monitoring challenging yet enticing. Sindy’s integration of the devices along with quantitative measurement of their feelings about thier health care from POUNDS TRANSFORMATION led to a richer remote experience.
XR Kitchen
Our clinic added a kitchen to the value proposition we dropped on our patients just before the Lockdown. Sindy installed iPads, smart speakers, touch screen TVs and cameras and went live on YouTube in 360. Now we host events for social cooking and eating that increased revenue as well as connected us with our patients in a way we never felt on line before.
CLICK HERE to see if the kitchen is live now